PostHog

PostHog is a "suite of product and data analytics tools".

It enables anyone building for the web to track product analytics, roll out features based on feature flags, test ideas with A/B testing and it also acts as an event pipeline.

I enjoy using PostHog for a few reasons:

• PostHog has an autocapture JavaScript snippet that makes it easy to implement and start getting rich data
• The PostHog Launchbar Heatmap helps me learn more about the user from a holistic view.
• They have a rich set of documentation,
• The platform is open-source (so it can be self-hosted) and has a cloud offering (for people like me who are building products ourselves and shouldn't be fiddling with self-hosting infrastructure)
• Their team is quick to engage with requests in their Slack channel

I've started using PostHog for analytics forMurmur Labs products and for my personal website (chaseadams.io).

Relevant Articles

• Since I use NextJS, I found this article about setting up Analytics for NextJS to be very helpful.